Traffic sources

A traffic source describes the ad network that clicks come from: which parameters it passes in the link and to which URL the tracker sends it conversions. You choose the source in a campaign, and its tokens are carried over to the campaign's link parameters — see Campaign link, domain and parameters.

The Sources («Источники») section is in the side menu; on a phone, it is in the More («Ещё») menu. Sources are created, edited and deleted by the owner and the admin. A team lead, media buyer and designer see the cards without the right to edit them, and they see only the domain of postback URLs: https://ads.example.com/….

Creating from the catalog

The catalog has 178 templates: Facebook Ads, Google Ads, TikTok Ads and Geozo come first, and the rest follow in alphabetical order. For the catalog contents, see Catalog of source and network templates.

1. Open Sources and click + Add («+ Добавить») at the end of the source list. The “Create source” («Создать источник») window opens.
2. Click the Source template («Шаблон источника») field. Facebook Ads is selected by default.
3. Type part of the name in the Search by name… («Найти по названию…») box. If nothing matches, the list shows “Nothing found. Change the query or choose a custom template.” («Ничего не найдено. Измените запрос или выберите свой шаблон.»)
4. Select a template by clicking it or with the keyboard: the Up and Down arrows move the highlight, Enter selects, and Escape closes the list without selecting.
5. Check the Name («Название») field. The template name is filled in only into an empty field. While the field is empty, the Create source button is inactive.
6. Expand Template parameters and postback («Параметры и постбек шаблона») to view the link parameters and the postback URL. If the template has no URL, “No postback set” («Постбек не задан») is shown.
7. Click Create source.

The new source appears first in the list. It gets the template's tokens, the One URL for all statuses («Один URL на все статусы») mode and the template's postback URL, if there is one and it does not require setup. Some templates have no parameters — such a source is created without tokens.

Creating manually

If the ad network is not in the catalog, create a source without a template.

1. Click + Add.
2. In the Source template field, choose Custom template («Свой шаблон») — it always comes first in the list, with the caption “Set up manually” («Настроить вручную»).
3. Enter the Name.
4. In the Postback to source («Постбэк в источник») block, choose One URL for all statuses or Separate URL for each status («Отдельный URL на каждый статус»). The second option is for networks where the lead and the deposit are received at different URLs.
5. Click Create source.

The source is created without tokens and without postback URLs. Add tokens in the card with the + Token («+ Токен») button, enter the URLs and click Save («Сохранить») — see Source tokens and link parameters and S2S postback to the source.

Templates that need setup

In 49 templates, the postback needs your ID or key in the ad network. In the create window, the expanded Template parameters and postback block shows this text for them: “The postback requires your ID or key: it will not turn on automatically. After creating the source, insert the URL from the template and replace REPLACE.” («Постбек требует вашего ID или ключа: он не включится автоматически. После создания вставьте адрес из шаблона и замените REPLACE.»)

Such a source is created with an empty postback URL. For conversions to be sent to the network:

1. Open the source card.
2. Under the URL for all conversion statuses («URL на все статусы конверсий») caption, click Insert postback from template · replace REPLACE and your parameters («Вставить постбек из шаблона · замените REPLACE и свои параметры»). The URL from the template appears in the field.
3. Replace REPLACE and the other placeholders in the URL with your own values from the ad network.
4. Click Save.

Source card

Select a source in the list, and its card opens next to it. The header shows the name and a label: the template ID and version, for example facebook · v1, or “custom source” («свой источник»).

There are three buttons at the bottom of the card:

• Save — writes the changes. Unsaved edits are lost when you switch to another source.
• Campaign parameters… («Параметры кампаний…») — shows how the saved tokens will change the parameters of this source's campaigns, see Applying a source to campaigns.
• Delete source («Удалить источник»).

A saved secret and Access Token are not revealed: the field shows ***. An empty field and *** keep the previous value when you save. To clear a value, click Delete («Удалить») next to the field, then Save.

Check

1. Open a campaign and go to the Source and parameters («Источник и параметры») tab.
2. Select the created source in the list. If the campaign had no parameters yet, the source's tokens appear in the table; if it did, click ↓ from source («↓ из источника»).
3. Click Save parameters («Сохранить параметры»).

In the Traffic link («Ссылка для трафика») block, the source name appears in the Source («Источник») row.

Deleting a source

1. Open the card and click Delete source.
2. Confirm the prompt: “Delete the source ‘…’? Campaigns that use it will keep working but will lose its tokens.” («Удалить источник «…»? Кампании, которые его используют, останутся рабочими, но потеряют его токены.»)

FAQ

How do I rename a source?

The card has no field for the name. Through the API, the name is changed with a source update request that passes all of its fields — see Admin API: traffic sources.

Does a template connect the ad account?

No. A template sets the link parameters and the postback URL. It does not load spend from the ad network. For Facebook spend there is the extension; it works on a paid license.

Where do I choose the cost model?

It is not in the source card. The cost model is set in the campaign — see Campaign cost models.

“Template catalog unavailable” («Каталог шаблонов недоступен»)

The catalog did not load when the page was opened. Refresh the page. Until the catalog is loaded, you can only create a source with the Custom template option.

“Template changed or missing. Refresh the catalog.” («Шаблон изменился или отсутствует. Обновите каталог.»)

The template catalog changed after the page was opened. The message is shown at the top of the Sources page, under the create window. Close the window, refresh the page and choose the template again.