Report builder

The builder is in the Reports («Отчёты») section, on the Builder («Конструктор») tab. A report is defined by groupings, filters, period and columns; after any change the table recalculates automatically. Next to it is the Click log («Клик-лог») tab — the latest clicks for the period.

Who sees what data

• The owner, admin and financier see all campaigns. The financier has only the Reports section in the panel.
• A media buyer and a designer see their own campaigns and those shared with them.
• A team lead sees their own campaigns, the campaigns of the media buyers and designers assigned to them and those shared with them.

An owner or admin can hide a section from a team member, leave them only some campaign groups or hide individual metrics — see User permissions. Hidden fields disappear from the column and filter lists, and the Click log tab is hidden.

How to build a report

The top row has six buttons: groupings, Filters («Фильтры»), period, Columns («Колонки»), More («Ещё») and ↻ Refresh («↻ Обновить»).

1. Click the first button. It lists the selected groupings; by default it is “Campaign” («Кампания»).
2. Check the groupings you need.
3. Click Columns.
4. Add metrics from the Available («Доступные») block.
5. Click the period button. It shows the period name; by default it is “Last 7 days” («Последние 7 дней»).
6. Select the period. The time zone and custom ranges are on the Period, time zone and attribution page.
7. To select part of the traffic, add conditions in the Filters panel — see Report filters.

The table appears below the buttons, in the Report data («Данные отчёта») block. While the calculation is running, the refresh button says “Calculating…” («Считаю…»). The ↻ Refresh button recalculates the report with the same settings.

The line below the buttons shows how the report was calculated: the view, the date conversions are assigned to, and the time zone, for example “Table · By click date · Europe/Moscow” («Таблица · По дате клика · Europe/Moscow»).

The More button opens the View («Вид») and Date («Дата») lists (which date conversions are assigned to), saved reports and CSV export — see Saved reports and CSV export. Below the table are period comparison and the daily trend.

Groupings

A grouping is a field by which rows are collected into groups. A report can have from 0 to 12 groupings; if you select more, the tracker shows “Maximum 12 groupings” («Максимум 12 группировок»). Without groupings, the first button says “not selected” («не выбрано»), and the report is a single row with the total for the period.

The selected groupings are shown above the list with numbers. The number sets the column order in the table and the levels in the “Tree” («Дерево») view. The ↑ and ↓ buttons change the order, × removes a grouping.

Value specifics:

• “Bot”, “Proxy”, “Cloaking”, “Unique” and “Empty referrer” take the values 1 and 0.
• “Offer” is the offer the visitor went to from the landing page; if there was no such click-through, it is the click's offer.
• Calendar slices are calculated in the report's time zone. The week starts on Monday.
• “sub 12” is not expanded: the table shows an empty value or ***.
• “Stream” is shown by name if the Filters panel has a condition “Campaign Equals …” («Кампания Равно …») outside groups. Without it, the stream ID is shown instead of the name.

Columns

The Columns button opens the “Columns — order (↑↓) and visibility” («Колонки — порядок (↑↓) и видимость») panel. Six columns are selected by default: Clicks («Клики»), Conv. («Конв.»), Revenue («Доход»), Cost («Расход»), Profit («Прибыль»), ROI.

• Change the order by dragging a row or with the ↑ and ↓ buttons.
• × hides a column.
• In the Available block, a + button with a metric name adds the column at the end.
• Select all («Выбрать все») selects all metrics, no more than 64.
• Restore defaults («Восстановить по умолчанию») returns the six original columns.

A report must have from 1 to 64 columns. Otherwise the tracker shows “Select at least one column” («Выберите хотя бы одну колонку») or “Maximum 64 columns” («Максимум 64 колонки»).

Besides the built-in metrics, the list has custom metrics and one column for each conversion type; for a financier, the list has only built-in metrics. How each metric is calculated and displayed is on the Report metrics and formulas page.

In the “Table” («Таблица») view, the campaign name is a link to its card.

Sorting, pages and totals

• Click a column heading to sort the report by it in descending order. Clicking again reverses the direction.
• The Sort («Сортировка») list and the ↓ Descending («↓ По убыванию») / ↑ Ascending («↑ По возрастанию») button above the table do the same. The default is “Clicks” descending.
• The Rows («Строк») list sets the page size: 25, 50, 100, 250, 500 or 1000. The default is 100.
• The counter on the right, like “1–100 of 2340” («1–100 из 2340»), shows the row numbers on the page and the number of groups in the whole report.
• The ← Previous («← Предыдущая») and Next → («Следующая →») buttons at the bottom of the page switch pages.

Sorting applies to the whole report, not to the open page. The “Total” («Итого») row is also calculated over all report rows: counts and sums are added up, while ROI, CR, EPC and other calculated metrics are computed again from the total sums.

Changing any setting returns you to the first page.

The “Tree” view

In the “Tree” view, groupings become levels: the first is the top level, the others expand under a row.

1. Click More.
2. In the View list, select Tree.
3. Set several groupings in the order you need, for example Campaign → Country → Offer.

The table shows the first level: the Name («Название») column and the selected metrics.

• The › button in a row expands the next level — up to 25 rows. The ⌄ button collapses it.
• Click “Full report on ‘…’ ↗” («Полный отчёт по «…» ↗») under an expanded branch to open that level in full, with sorting and pages. The note “· more rows” («· есть ещё строки») means that not all rows are shown under the row.
• Above the table is the path: All data («Все данные») / “Grouping: value” («Группировка: значение») / the current level. Click a link in the path or ← Back («← Назад») to go up.
• An empty grouping value is shown as “(empty)” («(пусто)»).

Calendar slices and “sub 12” are not available in the Tree view. If such groupings are selected when you switch, or there are no groupings, the tracker substitutes Campaign → Country → Offer. Changing groupings or the period returns you to the top level.

Report draft

The current builder settings and the open Tree level are saved in the browser automatically. The next time you log in, the report opens the same way. Each user has their own draft, and it is stored only in this browser.

To open the same settings on another device, save the report: More → Save report («Ещё → Сохранить отчёт»).

The “Click log” tab

The tab shows the last 200 clicks for the period, newest first. The period is shared with the builder; on this tab you change it with the button to the right of the tabs.

Table columns on a wide screen: Time («Время»), Campaign, GEO («Гео»), Device, IP, external_id, sub_id_1, Bot, Cost.

There is no search or paging on the tab. Clicks of one campaign with search by subid are in campaign statistics. Search by IP, subid or external_id for a period is in the Logs section, available to the owner and admin.

If something went wrong

Select supported groupings for levels («Для уровней выберите поддерживаемые группировки»)

The Tree view is on, but no groupings are selected. Select at least one grouping or switch View to Table.

No data for the period («Нет данных за период»)

There is no data for the period that matches the filters and is available to your role. Check the period, the time zone and the conditions in the Filters panel.

The cost field or its source metrics are restricted by the admin («Поле cost или его исходные показатели ограничены администратором»)

The report uses a field hidden by your permissions. Instead of cost, the message contains the field key. Remove the grouping, column, filter or sorting with this field — see User permissions.

The analytics database is temporarily unavailable. Retry the request later. («Аналитическая база временно недоступна. Повторите запрос позже.»)

The tracker could not calculate the report. Click ↻ Refresh later. If the message repeats, an owner or admin can check the services on the System status page.

Access to reports is restricted by the admin. («Доступ к отчётам ограничен администратором.»)

Your permissions hide this section. Contact an owner or admin.