Dashboard
A summary of traffic for the selected period: cost, revenue, profit, ROI, clicks by hour, recent clicks and a breakdown by campaign.
The dashboard is the first screen after you log in to the panel. It opens from the Dashboard («Дашборд») menu item, and the page is called “Overview” («Обзор»). On a phone, the same screen opens with the Overview button in the bottom bar.
Who can see the dashboard
- Metrics are calculated only for the campaigns available to you — see Campaign access and “Share”.
- Users with the Financier («Финансист») role do not see the dashboard: after logging in, they land in the Reports («Отчёты») section.
- If an admin has set No access («Нет доступа») to the Reports section for a user, the Dashboard item disappears from the menu and the data on the “Overview” screen does not load.
- If you have forbidden report fields, the Recent clicks («Последние клики») block is empty. If a metric that the dashboard requests is forbidden, a restriction message appears instead of the data. More in User permissions.
General rules
- All amounts are in US dollars.
- The period boundaries and the hours on the chart are calculated in the browser time zone. The Time zone for new reports («Таймзона новых отчётов») setting in the My profile («Мой профиль») window does not affect the dashboard.
- Conversions and revenue are attributed to the click date or the conversion date, as selected in Settings → General → Report attribution («Настройки → Основные → Атрибуция отчётов»). More in Period, time zone and attribution.
- Metric formulas are the same as in reports — see Report metrics and formulas.
Period
The period switch is above the tiles. Your choice applies immediately. Each time you open the dashboard, Today («Сегодня») is selected.
| Button | What the period covers |
|---|---|
| Today | From midnight of the current day to the current moment |
| 7d («7д») | The last 7 days from the current moment |
| 30d («30д») | The last 30 days from the current moment |
| Custom («Свой») | From the start of the first date to the end of the second |
For the Custom period, two date fields appear next to it. By default they contain the date 30 days ago and today's date. If the first date is later than the second, the period is counted from the second date to the first. An empty field is replaced with the default value.
The selected period is shown above the page title: “traffic · today” («трафик · сегодня»), “traffic · 7 days” («трафик · 7 дней»), “traffic · 30 days” («трафик · 30 дней») or “traffic · custom period” («трафик · свой период»).
Tiles and the metrics row
Four tiles show the total for all available campaigns for the period.
| Tile | What it shows | Appearance |
|---|---|---|
| Cost («Расход») | Cost for the period | $1,234.56, with the caption “for today” («за сегодня»), “for 7 days” («за 7 дней»), “for 30 days” («за 30 дней») or “for custom period” («за свой период») |
| Revenue («Доход») | Confirmed revenue — payouts for sales | $1,234.56, with the caption “confirmed” («подтверждённый») |
| Profit («Прибыль») | Revenue minus cost | +$1,234.56 or −$1,234.56, with the caption “revenue − cost” («доход − расход»). Green when positive or zero, red when negative |
| ROI | Profit divided by cost, as a percentage | A whole number with a sign, for example +25%, with a bar under it. Green when positive or zero, red when negative. With zero cost — +0% |
Under the tiles is a row of four metrics:
- Clicks («Клики») — the number of clicks for the period.
- Conversions («Конверсии») — all conversions except rejected ones.
- CR — conversions divided by clicks, as a percentage with two decimal places, for example
1.25%. - Campaigns («Кампаний») — the number of rows in the Breakdown by campaign («Разбивка по кампаниям») block.
How cost is made up is covered on the Campaign cost models page.
The “Clicks by hour” chart
The chart shows the number of clicks by hour for the selected period. The period is shown to the right of the chart name. Hours go from left to right, earliest to latest, and under the chart are the captions “earlier” («раньше») and “now” («сейчас»).
Hover over the chart to see a tooltip with the date, the hour and the line “Clicks: N” («Клики: N»).
Hours without data are not plotted, so neighboring points may be more than an hour apart. If fewer than two hours have data, the label “no data for the period” («нет данных за период») is shown instead of the chart.
The “Recent clicks” block
Up to eight most recent clicks of the selected period, newest first. Next to the block name is the “live” mark: the list updates together with the other blocks.
| Column | Value |
|---|---|
| Time («Время») | The click time in the browser time zone, without the date |
| GEO («Гео») | The country code |
| Device («Устройство») | The device type |
| IP | The visitor's IP address |
| Campaign («Кампания») | The campaign name |
| SubID | The sub_id_1 value |
| Status («Статус») | “Click” («Клик») or “Bot” («Бот») — see Bot detection and custom bot lists |
An empty value is shown as a dash. On a phone, each click shows the country, campaign, time, device and status. If there are no clicks, the block says “No clicks for the period” («Кликов за период нет»).
The full list of a campaign's clicks and searching them are on the Campaign statistics and Click and lead search pages.
Breakdown by campaign
A table with one row for each campaign that has data for the period. Rows are sorted by clicks in descending order.
| Column | Value |
|---|---|
| Campaign | The campaign name |
| Group («Группа») | The campaign group or a dash |
| Clicks | The number of clicks |
| CR | Conversions divided by clicks, as a percentage with one decimal place |
| Revenue | Confirmed revenue |
| Profit | Revenue minus cost |
| ROI | As a percentage, a whole number |
Profit and ROI are green for a profit, red for a loss and gray at zero. An empty table says “No data for the period yet” («Пока нет данных за период»).
If a campaign is not in your campaign list, the first 8 characters of its ID are shown instead of the name. The same rule applies in the Recent clicks block.
The “Metrics” button
The Metrics ▾ («Метрики ▾») button next to the period opens a list of five checkboxes: Clicks, CR, Revenue, Profit, ROI. Clear a checkbox and the column disappears from the table. All five are on by default. The Campaign and Group columns cannot be removed. The button does not affect the tiles or the chart.
The “Export CSV” button
The ↓ Export CSV («↓ Экспорт CSV») button saves a dashboard.csv file with the rows currently in the table. The file contains the Campaign and Group columns and the metrics checked in the Metrics ▾ list. The separator is a comma and the encoding is UTF-8. Amounts are written as numbers without a currency sign; CR and ROI have the % sign.
The Metrics ▾ and ↓ Export CSV buttons are available only on a wide screen. On a phone, the breakdown is shown as cards with all five metrics.
To export more columns, other groupings or filters, build a report in the report builder and get the file through a CSV export.
Auto-refresh
While the browser tab is open and visible, the dashboard refreshes all blocks every 10 seconds. There is no refresh button on the screen. In an inactive tab, refreshing pauses and resumes when you return to it.
If a report fails to load, a red line with the error text appears above the period switch, for example “The analytics database is temporarily unavailable. Retry the request later.” («Аналитическая база временно недоступна. Повторите запрос позже.») The line does not go away on its own: to remove it, reload the page.
Limits
- The Breakdown by campaign block shows up to 1000 campaigns with the most clicks. In this case the Campaigns metric equals 1000, while the tiles, clicks, conversions and CR are calculated for all campaigns.
- The chart shows up to 1000 hours. That is about 41 days, so the Today, 7d and 30d periods fit in full. For a longer custom period, the chart keeps the hours with the most clicks.
- The Recent clicks block shows up to 8 rows.
- The period and the set of columns from the Metrics ▾ list are not remembered: each time you open the dashboard, the Today period is selected and all five columns are on.
Frequently asked questions
The numbers on the dashboard do not match the report
In the report builder, select the same period, the browser time zone and As configured («По настройке») in the Date («Дата») list. The 7d period corresponds to Last 7 days («Последние 7 дней»), and 30d to Last 30 days («Последние 30 дней»): both are counted from the current moment, not from midnight.
Revenue on the tile is lower than expected
The Revenue tile counts only sales. Payouts for leads and holds are not included until the conversion gets the sale status. See expected revenue in the report, in the Revenue (exp.) («Доход (ожид.)») column.
The chart says “no data for the period” although there are clicks
The chart is drawn when there is data for at least two different hours. If all clicks of the period arrived within one hour, the label stays instead of the chart.