Creating and configuring a campaign

A campaign is created in the Campaigns («Кампании») section and configured in two windows: Create campaign («Создать кампанию») and Edit campaign («Изменить кампанию»). All roles except the financier can create campaigns. A campaign can be edited by the user who created it, their team lead, owners and admins — see Campaign access and “Share”.

Creating a campaign

1. Open Campaigns.
2. Click + Campaign («+ Кампания»). On a phone, this is the + button in the bottom right corner of the screen.
3. Enter a Name («Название»).
4. Check the URL alias («Alias в URL»). It is already filled in with a random value.
5. Choose a Cost model («Модель стоимости»).
6. Enter the price in the field to the right of the alias. The field label depends on the model, for example Click price, $ («Цена клика, $»).
7. Leave the other fields as they are or change them using the tables below.
8. Click Create campaign.

The new campaign's page opens with the Streams («Потоки»), Source and parameters («Источник и параметры»), S2S postbacks («S2S-постбеки») and Cloaking («Клоака») tabs. The campaign is created in the “active” («активна») status and belongs to the user who created it.

The domain, traffic source and link parameters are not set in the creation window. They are configured on the Source and parameters tab — see Campaign link, domain and parameters. Next, add streams: without them, the campaign does not distribute traffic.

Editing a campaign

1. Open the campaign page.
2. Click Edit («Изменить»). The button is not there if the campaign is available to you for viewing only.
3. Change the fields.
4. Click Save («Сохранить»).

The window closes and the campaign header is updated. The Edit campaign window differs from the creation window:

Name and alias

When the creation window opens, a random 7-character value is put into the alias. The ↻ button generates it again. If you clear the field when creating a campaign, the tracker generates an alias by itself. In the Edit campaign window, an empty alias is not saved.

Aliases that start with _ and the values health, click, clk, cloak and api in any case are not allowed.

Cost model and price

The label of the price field changes with the model. CPC with a price of 0 is selected by default.

The price is a number from 0, in US dollars. For RevShare, it is a percentage from 0 to 100. The decimal part can be written with a period or a comma: 0.05 or 0,05. An empty field is saved as 0. If the field does not contain a number, the message “Enter a number, for example 0.05” («Введите число, например 0.05») appears under it, and the campaign is not saved.

The model and price are written into the click at the moment of the visit. Changing the campaign settings does not recalculate past costs. Details and ways to override cost are on the Campaign cost models page.

Lost paid traffic

The Lost paid traffic, % field is a cost correction for cases where the ad network charged for clicks that did not reach the tracker. The field does not drop visitors and does not affect stream selection.

• Value: an integer from 0 to 99, 0 by default.
• Formula: click cost = price / (1 − percentage / 100). A click price of 0.10 and 20% give 0.125 per click.
• It works for the CPC, CPuC and CPM models.
• If the click cost came from the source in a link parameter, the correction is not applied to it.

Uniqueness

A unique click is a visitor's first click in this campaign. The same visitor's following clicks before the uniqueness period ends are not counted as unique. The period is counted from the first click. The flag counts toward the Uniq. clicks («Уник. клики») metric (in the report builder — Uniq. («Уник.»)) and determines cost in the CPuC model.

Uniq. period, h is the period in hours, 24 by default. With the None option, the field is inactive. An empty value or 0 is saved as 24.

The By parameter option needs a parameter name. The creation window has no field for it, so the name is set after the campaign is created:

1. Create a campaign with By parameter uniqueness.
2. On the campaign page, click Edit.
3. Enter the name in the Uniqueness parameter field, for example sub_id_1.
4. Click Save.

You can use a parameter name from the campaign link or a slot from the source tokens. While the name is not set or the parameter in the click is empty, the check is not performed and the click is counted as unique.

Visitor binding

The Visitor binding («Привязка посетителя») checkbox in the creation window is selected. A returning visitor goes to the same stream as on the first visit. The fields below are visible while the checkbox is selected.

The period is counted from the first visit. The Edit campaign window has two similar fields: Period, h refers to uniqueness, and Period, hours refers to binding. What each option remembers and how binding works together with pauses, schedules and intercepting streams is covered on the Visitor binding page.

Group, cloaking and status

Group («Группа») is a text label for the filter in the campaign list and for the Campaign group («Группа кампании») grouping in reports. Enter a name. In the creation window, the field suggests existing groups; the edit window has no suggestions. Spaces at the edges are trimmed. The field can be left empty. More details are on the Campaign groups page.

Cloaking is a checkbox in the creation window, off by default. The checks are configured on the Cloaking tab of the campaign page — see Cloaking setup.

Status is available only in the Edit campaign window:

Campaign page header

Above the tabs you will see:

• the status label, group, model and price;
• the Statistics («Статистика»), Pause («Пауза») or Start («Запустить»), Share («Поделиться») and Edit buttons;
• the “30-day summary” («сводка за 30 дней»): Clicks («Клики»), Conversions («Конверсии»), CR, Revenue («Доход»), Profit («Прибыль»), ROI. It refreshes every 10 seconds while the browser tab is on screen;
• the Traffic link («Ссылка для трафика») block with the Copy («Копировать») button and the Alias, Model, Source («Источник»), Domain («Домен») line;
• the expandable Campaign target diagnostics and monitoring («Диагностика и мониторинг целей кампании») block — see target checks.

The Pause button is visible for an active campaign, and Start for a paused or archived campaign. Both change only the status and do not affect the other settings. Statistics opens the campaign statistics. Owners, admins and team leads see the Share button. If the campaign is available to you for viewing only, the “view only” («только просмотр») label is shown instead of the Pause, Share and Edit buttons.

On a phone, the Source and parameters tab is labeled Parameters («Параметры»).

Error messages

If the tracker did not accept the values, the window stays open, and the message appears in a red banner on the page under the window. To read it, close the window. The price message is shown in the window itself, under the price field, and disappears when you change the value. When reopened, the Create campaign window keeps the entered values, except the alias: it is generated again. In the Edit campaign window, unsaved changes are discarded after the window is closed.

The lost traffic and binding period fields are checked by the browser: with a fractional value, a value out of range or an empty binding period, the form is not submitted, and the browser shows a hint next to the field.