Campaign statistics

The Statistics («Статистика») page shows data for one campaign on three tabs: Report («Отчёт»), Click log («Лог кликов») and Conversion log («Лог конверсий»). Anyone who can see the campaign can open it — through their role or through “Share”. Financiers can't open the page: their panel has only the Reports («Отчёты») section.

Opening the page

1. Open the Campaigns («Кампании») section and the campaign you need.
2. Click Statistics in the campaign header.

The page “Statistics: campaign name” («Статистика: название кампании») opens on the Report tab with the 7 days («7 дней») period.

Another way in is the clicks · uniques («клики · уники») counter in a stream card. It opens the same page filtered by that stream: below the tabs, the line “Stream: stream name” («Поток: название потока») appears with a reset («сбросить») link. The filter applies to the Report and Click log tabs. Details are on the Stream statistics page.

Period

The period is selected in the list to the right of the tabs and applies to all three tabs.

Day boundaries follow the browser's time zone. If the date in the From field is later than the date in the To field, the tracker swaps them.

On the Report tab, conversions and revenue are attributed to the click date or to the conversion date, depending on the Report attribution («Атрибуция отчётов») setting — see Default attribution for the whole tracker.

The Report tab

A summary table: one row per value of the selected grouping, plus a Total («Итого») row.

Group by

Above the table are the grouping buttons. One of them is selected; when the page opens, it's Streams («Потоки»).

• Streams, Offers («Офферы»), Landing pages («Лендинги»), Sources («Источники») — by name.
• Countries («Страны») — two-letter country codes of visitors.
• Devices («Устройства») — device types.
• Sub ID 1 — values of the sub_id_1 parameter.
• Days («Дни») — the days of the period in the browser's time zone.

In the Devices and Sub ID 1 groupings, a row without a value is labeled “(empty)” («(пусто)»); in the Offers, Landing pages and Sources groupings, with a dash. If the name of a stream or offer isn't available to the panel, for example because it was deleted, the first 8 characters of its ID are shown. Changing the grouping resets the sorting to clicks and goes back to the first page.

Columns

The Columns · N («Колонки · N») button opens a list of metrics with checkboxes; N is the number of selected ones. When the page opens, Clicks («Клики»), Uniq. clicks («Уник. клики»), Conversions («Конверсии»), Revenue («Доход»), Cost («Расход»), Profit («Прибыль») and ROI are checked. A checked metric is added as a column on the right.

Available metrics: Clicks, Uniq. clicks, Bots («Боты»), LP clicks («LP клики»), LP CTR, Leads («Лиды»), Sales («Продажи»), Conversions, Rejected («Отклонённые»), CR, Revenue, Cost, Profit, ROI, CPL, CPA, EPC, Approval («Аппрув»). The formulas are on the Report metrics and formulas page.

You can't clear the last checkbox: one column always remains. Profit above zero is highlighted in green, below zero in red.

Sorting, pages and totals

• Click a column header to sort the table by that column in descending order. Clicking again changes the direction. When the page opens, rows are sorted by clicks.
• In the Days grouping, click the header of the first column to arrange the days by date.
• The table has 25 rows per page. The ← Back («← Назад») and Next → («Далее →») buttons below the table page through it; between them are the page number and the number of pages. Above the table, you can see which rows are open: “1–25 of 40” («1–25 из 40»).
• The Total row is calculated for the whole campaign over the period, not for the open page. With a stream filter, for the selected stream.
• ↻ Refresh («↻ Обновить») recalculates the report. It doesn't update by itself.

Comparison with the previous period

Below the report table is the Compare with previous period («Сравнить с предыдущим периодом») checkbox. The previous period has the same length and ends right before the current one starts.

• Overall totals («Общие итоги») — a row for each selected column: Current («Текущий»), Previous («Предыдущий»), Change («Изменение»). This mode is selected when you check the box.
• By rows («По строкам») — the rows of the current grouping for one metric from the list next to it, 25 per page. Streams, offers, landing pages and sources are labeled by ID.

After you change the period, grouping, columns, sorting or page, the checkbox is cleared. Check it again.

In the By rows mode, the CSV of all rows ↓ («CSV всех строк ↓») button creates a background export of the comparison. How to read the Change column and which limits apply is covered on the Period comparison and daily trend page.

Open in the report builder

The Open in builder ↗ («Открыть в конструкторе ↗») link above the table transfers the campaign, the period and the selected stream to the report builder. There you have the other groupings, filters and CSV export.

The builder opens in the Tree («Дерево») view, sorted by clicks:

• without a stream filter — the levels Stream → Country → Offer;
• with a stream filter — the levels Country → Offer → Landing page.

The grouping and columns selected on the Report tab are not transferred to the builder.

In the builder's Date («Дата») list, Click («Клик») is selected: conversions are attributed to the click date. When Report attribution is set to By conversion date («По дате конверсии»), the numbers in the builder and on the Report tab may differ. To count the same way, select As configured («По настройке») in the Date list.

Report on several campaigns

1. Open the Campaigns section.
2. Check from 1 to 50 campaigns.
3. Click Reports · N («Отчёты · N»).

The builder opens with the period of the campaign list. For several campaigns, the tree levels are Campaign → Stream → Country; for one campaign, the same as with the Open in builder ↗ link. If more than 50 campaigns are selected, the button is inactive. Selecting campaigns is described on the Bulk actions and campaign cloning page.

The Click log tab

The campaign's clicks from newest to oldest, 100 per page. Below the table are the ← and → buttons, the page number and the number of clicks found: “total N” («всего N»).

To find a click:

1. Enter the subid or part of it in the Search subid («Искать subid») field.
2. Click Find («Найти») or press Enter.

The search covers the selected period. Refresh («Обновить») reloads the open page. If there are no clicks, the table says “No clicks” («Кликов нет»). To search by IP or external_id, use Click and lead search, which owners and admins can open.

Click window

Click a row in the click log to open a window with the subid in its title. Empty rows aren't shown in the window.

• The Cloaking block shows cloaking's decision on the click. The status “cloaking wasn't applied (or the record expired)” («клоака не применялась (или запись истекла)») means there's no decision for the click. How to read the result and the reasons is covered on the Diagnostics: why a click went to “white” page.
• Owners and admins see the Lead data block. The status “no data (the lead did not submit the form)” («нет данных (лид не отправлял форму)») means there are no contacts for the click — see Receiving leads from forms.
• The Parameters (sub_id) and Tokens blocks are shown if the click has such parameters. Values with access tokens are replaced with ***.
• The Click, conversions and deliveries → («Клик, конверсии и доставки →») button at the top of the window opens the click card in the Logs («Логи») section. This button is also shown only to owners and admins.

The Conversion log tab

The campaign's accepted conversions for the period: Subid, Date and time, Status («Статус»), Payout, Revenue, Offer, Txid, 100 rows per page. The stream filter doesn't apply to this tab — the filter line adds “the conversion log shows the whole campaign” («лог конверсий показывает всю кампанию»). The columns and rules are described on the Campaign conversion log page.

If something went wrong

Detailed statistics are unavailable when fields are restricted; use the report builder («Детальная статистика недоступна при ограничении полей; используйте конструктор отчётов»)

Your account has the Forbidden report fields («Запрещённые поля отчётов») field filled in, so the Click log and Conversion log tabs are closed. The Report tab and the Reports section work with the allowed columns. The owner or an admin can change the restriction — see User permissions.

The cost field or its source metrics are restricted by the administrator («Поле cost или его исходные показатели ограничены администратором»)

A column or grouping that is forbidden for you is selected on the Report tab. Instead of cost, the message contains the key of that field. Click Columns · N and clear the checkbox for this metric, or choose another grouping. The column keys are in the metrics table, and related metrics are in the Dependent metrics section.

Access to the section is restricted by the administrator («Доступ к разделу ограничен администратором»)

You have been assigned No access («Нет доступа») for the Reports section. The owner or an admin can change this in the user's permissions.

No data for the period («Нет данных за период»)

There is no data for the campaign in the selected period, or, with a stream filter, the traffic went to other streams. Choose a wider period or click reset in the “Stream: …” («Поток: …») line.