Landing pages

The Landing pages («Лендинги») section in the left menu of the panel stores prelanders that you then choose in streams. On a phone, the section opens through More → Landing pages («Ещё → Лендинги»). A landing page is either a link to a page on your server or files that the tracker stores and serves.

Who can do what

The owner and the admin can restrict the section for an individual team member with the View or No access («Нет доступа») value — see User permissions.

External and hosted landing pages

• External («Внешний») — “Link to your own server” («Ссылка на свой сервер»). The tracker stores only the URL and inserts macros into it.
• Hosted («Локальный») — “Upload a .zip, hosted by the tracker” («Залить .zip, хостит трекер»). The tracker stores the files and serves the page to the visitor itself. Which archives are accepted and at which addresses the pages open is described on Hosted pages.

In the table, the kind of landing page is shown in the Type («Тип») column: External or Hosted.

Creating a landing page

1. Open Landing pages.
2. Click + Landing page («+ Лендинг»). On a phone, it is the + button in the bottom right corner of the screen.
3. Fill in the fields of the Create landing page («Создать лендинг») window.
4. Click Create landing page.

An external landing page appears in the table right away. It is not created without an address: the message “Specify the URL of the external landing page” («Укажите URL внешнего лендинга») appears above the table.

After you create a hosted landing page, the file editor opens. Drag a .zip archive into the Drag a .zip or files here («Перетащите .zip или файлы») area, or click it and choose the archive. To build a page from scratch, click Create file («Создать файл»).

To send traffic to the landing page, choose it in a stream on the Rotation («Ротация») tab — see Rotation and split tests of landing pages and offers. How to put a link to the offer on the landing page is described on From landing page to offer and multi-offer.

Editing a landing page

1. Click the landing page name in the table. The Edit landing page («Изменить лендинг») window opens.
2. Change the fields.
3. Click Save («Сохранить»).

The new URL applies in all streams where the landing page is selected. The kind of landing page — external or hosted — cannot be changed in this window.

The files of a hosted landing page are edited in the editor: the Editor («Редактор») button in the table row, or Code («Код») on a phone.

Landing pages table

Without sorting, new landing pages are at the top. LP clicks are click-throughs from the landing page to the offer. LP CTR is the landing page click-throughs divided by clicks, as a percentage. The other metrics are described on Report metrics and formulas.

Above the table:

• Columns · N («Колонки · N») opens the Table columns («Колонки таблицы») window. Select the fields you need and click Done («Готово»). Besides the default metrics, Uniq. clicks («Уник. клики»), Bots («Боты»), Conversions («Конверсии»), Rejected («Отклонённые»), CPL, CPA, EPC and Approval («Аппрув») are available. The Reset settings («Сбросить настройки») button returns the original set. To change a column width, drag the border of its header. The settings are saved in this browser.
• Today («Сегодня»), 7d («7д»), 30d («30д») set the metrics period. When you open the section, Today is selected.

The View button opens the landing page in a new tab. An external landing page with a filled-in URL has it for all roles; a hosted one has it only for a buyer: everyone else sees the Editor button instead.

Cloning

1. Click Copy in the landing page row.
2. In the Copy landing page («Копировать лендинг») window, choose a team member in the Assign to a team member («Назначить сотруднику») field or leave — keep for myself — («— оставить себе —»).
3. Click Create copy («Создать копию»).

A landing page with the same name and “(copy)” («(копия)») at the end appears in the table. For a hosted landing page, the files are copied too. A copy assigned to a team member appears in their landing page list.

The Assign to a team member field lists buyers and designers. The owner and the admin see everyone, a team lead sees only the team members assigned to them. If there is nobody to assign the copy to, the field shows “No team members to assign — the copy will stay with you.” («Нет сотрудников для назначения — копия останется у вас.») For a designer, the list is always empty. How to assign team members to a team lead is described on Team lead and their media buyers.

Access for team members

The Access button is visible to the owner, the admin and the team lead.

1. Click Access in the landing page row.
2. In the Access to landing page “…” («Доступ к лендингу «…»») window, select team members.
3. Click Save access («Сохранить доступ»).

The list contains buyers and designers; for a team lead, only the team members assigned to them. A selected buyer sees this same landing page in their list and can choose it in streams. No copy is created: changes to the landing page are immediately visible to everyone who has access. Clearing the checkbox revokes access. A designer sees all landing pages even without being selected.

If there is nobody to select, the window shows “No team members to grant access to” («Нет сотрудников для выдачи доступа»).

To let a team member change their own version independently of the others, create a copy for them with Copy. Granting Access does not raise the role and does not change the user's restrictions. If the team members or the current access list did not load, saving is blocked; if writing fails, the error message stays in the window.

Bulk actions

Select landing pages with the checkboxes in the first column. The checkbox in the header selects all rows. A bar with “selected: N” («выбрано: N») appears at the bottom of the screen. Checkboxes are available to roles that can edit landing pages.

If some of the records could not be processed, the message “Could not process records: X of Y” («Не удалось обработать записей: X из Y») appears above the table. The other records are processed.

Moving to the trash

1. Click ✕ in the landing page row.
2. Confirm the question “Move landing page ‘…’ to the trash?” («Переместить лендинг «…» в корзину?»).

The landing page disappears from the table and from the selection list in streams. Streams stop sending visitors to it, and a hosted page does not open at its direct address. The settings, files and links to streams are kept.

The Restore («Восстановить») button in the trash returns the landing page, and it becomes available again in the streams where it was selected. Where to find the trash and who can restore is described on Page trash.

FAQ

What is the difference between “Prelander” and “Page” in the “Type” field?

It is a label stored with the landing page and visible in the Edit landing page window. It does not affect choosing the landing page in a stream or the reports. A new landing page is created with the Prelander type.

A buyer does not see the landing page

A buyer sees only their own landing pages and those shared with them. Click Access and select the buyer, or create a copy for them with the Copy button.

I click “Create landing page” or “Save”, but the window does not close

Check the Name field: without it the landing page is not saved, and the message “name is required” appears above the table. Fill in the name and click the button again.

For an external landing page, also check the URL field. If it is empty, the message “Specify the URL of the external landing page” appears above the table. A landing page that had no address before is saved without one, but instead of such a landing page the visitor gets a 404 response.

Access to the section is restricted by the admin

The owner or the admin has restricted your access to the Landing pages section. With the View value, the list opens, but you cannot create, edit, clone or delete a landing page, or grant access to it. With the No access value, the section is not in the menu. The owner or the admin lifts the restriction — see User permissions.

“Could not load the statistics. Check the reports and try again.” («Не удалось загрузить статистику. Проверьте отчёты и повторите попытку.»)

The metrics in the table did not load, for example because the Reports («Отчёты») section or some metrics are closed to you in your user permissions. The landing page list works anyway.