Campaigns: the list and working with the table
What the campaign table shows, how to choose the columns and the metrics period, and how to filter the list by group and team member.
The Campaigns («Кампании») section in the panel menu shows the campaigns available to you in one table: name, alias, status, cloaking and metrics for the selected period. From here you open a campaign page with its streams, create a new campaign and perform actions on several campaigns at once. Every role except the financier can see the section.
Who sees which campaigns
Owners and admins see all campaigns. A team lead sees their own campaigns and the campaigns of the team members assigned to them; a media buyer and a designer see only their own. Team leads, media buyers and designers also see campaigns that have been shared with them. Details are on the Campaign access and “Share” page.
Owners and admins can close the section to a team member, leave view-only access or limit the list to specific campaign groups — see User permissions.
What's on the page
Above the table, from left to right:
- the All groups («Все группы») list — a filter by group;
- the manage («управление») link — the Campaign groups («Группы кампаний») window;
- the All buyers («Все баеры») list — a filter by team member, only for a team lead;
- the Columns · N («Колонки · N») button — column selection; N is the number of enabled columns, not counting Name («Название»);
- the Today / 7d / 30d («Сегодня / 7д / 30д») period switch;
- the + Campaign («+ Кампания») button — the Create campaign («Создать кампанию») window; its fields are described on the Creating and configuring a campaign page.
On the line below are the Select all («Выбрать все») checkbox, the Selected: N («Выбрано: N») counter and the Reports («Отчёты»), Pause («Пауза»), Enable («Включить»), Copy («Копировать») and To archive («В архив») buttons. The buttons work with the checked rows — see Bulk actions and campaign cloning. After you select campaigns, the Reports button shows their number: Reports · N.
Click a campaign name to open its page with streams.
The list isn't split into pages. New campaigns are at the top. While there are no campaigns, the table says “No campaigns yet — create the first one above.” («Пока нет кампаний — создайте первую выше.»)
Table columns
| Column | What it shows | Default |
|---|---|---|
| Checkbox | Row selection for bulk actions | Always visible |
| ID | The campaign number, like #12 | Visible |
| Name | The name and a link to the campaign page | Always visible |
| Group («Группа») | The campaign's group or “—” | Hidden |
| Alias | The alias from the campaign link | Visible |
| Model («Модель») | The cost model in capital letters: CPC, CPUC, CPM, CPA, CPS, REVSHARE | Hidden |
| Price («Цена») | The rate in dollars; for RevShare, in percent | Hidden |
| Cloaking («Клоака») | The cloaking switch | Visible |
| Status («Статус») | “active” («активна»), “paused” («пауза») or “archived” («архив») | Visible |
Metrics
Metrics are calculated for the selected period. Money is shown in US dollars with two decimal places, percentages with one. Profit («Прибыль») and ROI are highlighted: plus and minus in different colors.
By default, Clicks («Клики»), Leads («Лиды»), Sales («Продажи»), CR, Revenue («Доход»), Cost («Расход»), Profit and ROI are visible.
In the Table columns («Колонки таблицы») window you can enable ten more: Uniq. clicks («Уник. клики»), Bots («Боты»), LP clicks («LP клики»), LP CTR, Conversions («Конверсии»), Rejected («Отклонённые»), CPL, CPA, EPC, Approval («Аппрув»). Four of them show a tooltip when you hover over the header:
| Column | Tooltip |
|---|---|
| LP clicks | “Transitions from the landing page to the offer” («Переходы с лендинга на оффер») |
| LP CTR | “Landing page transitions / clicks × 100%” («Переходы с лендинга / клики × 100%») |
| CPL | “Cost / leads” («Расход / лиды») |
| CPA | “Cost / conversions” («Расход / конверсии») |
The formulas for all metrics are on the Report metrics and formulas page.
Choosing columns and their width
- Click Columns · N.
- In the Table columns window, check the fields you need in the General («Основное») and Metrics («Показатели») blocks. Name can't be turned off.
- Click Done («Готово»).
The table changes as soon as you check a field. The Reset settings («Сбросить настройки») button restores the original set and widths of the columns.
To change a width, drag the right border of the column header. Double-clicking the border restores the original width. A column narrows down to 72 pixels (Name, down to 180) and widens up to 800.
The column set and widths are saved in this browser for your account. In another browser or on another device, the table opens with the original settings.
Metrics period
The Today / 7d / 30d switch sets the period for all metric columns. When you open the section, Today is selected.
- Today — from midnight in your browser's time zone to the current moment.
- 7d and 30d — the last 7 and 30 days up to the current moment.
The metrics update automatically every 10 seconds while the tab is visible on screen. The list contents, names and statuses update when you open the section and after your actions in the list.
A custom period and a breakdown of metrics are available in the campaign statistics and in the report builder. The Reports · N button opens the report builder for the checked campaigns with the same period that is selected in the list.
Filters by group and team member
- All groups — select a group, and only its campaigns remain in the table. Owners, admins and team leads see the manage link next to it when there is at least one group. For more on groups, see Campaign groups.
- All buyers — this list is available to a team lead who has team members assigned. Select a team member's login to see only their campaigns. For more on assigning team members, see Team lead and their media buyers.
Both filters work together. If no campaign matches the selected filters, the table says “No campaigns in this group.” («Нет кампаний в этой группе.») Changing a filter clears the row checkboxes. Select all checks only the rows that are visible with the filters applied.
Campaign ID and sorting
Each campaign has a sequence number — #1, #2 and so on. The number is assigned on creation and on copying and never changes after that.
- Click the number in a table row to copy the campaign's full identifier (UUID). The number is briefly replaced by “✓”. This identifier is used in the address of the campaign page and in the Admin API.
- Click the ID header to sort the list: the first click sorts by ascending number, the second by descending number, and the third restores the original order. After the page reloads, the list again goes from the newest campaigns to the oldest.
Statuses
| Status | What it means |
|---|---|
| “active” | The campaign link accepts traffic. A new campaign is created with this status |
| “paused” | The campaign link doesn't accept traffic |
| “archived” | The campaign link doesn't accept traffic. The campaign stays in the list and appears in the trash |
You change the status with the Pause, Enable and To archive buttons above the table, with the Pause or Start («Запустить») button on the campaign page, and with the Status field in the Edit campaign («Изменить кампанию») window, which the Edit («Изменить») button on the campaign page opens. Archiving and restoring are covered on the Campaign archive and trash page.
When a campaign is paused or archived, following its link gets a 404 response: the visitor doesn't get into any stream, and the click isn't recorded.
Cloaking switch
The switch in the Cloaking column turns the campaign's cloaking on and off right from the list. The change is saved immediately; the other campaign settings are not affected. What exactly cloaking checks and how to set it up is covered on the Cloaking setup page.
For a campaign that is available to you for viewing only, the switch is inactive, and hovering over it shows the tooltip “This campaign is shared with you for viewing only” («Кампания расшарена вам только для просмотра»). If saving fails, the error text appears above the table.
The list on a phone
On a narrow screen, cards are shown instead of the table. A card has the Select («Выбрать») checkbox, the name, number, group, model, alias, status, Price, the cloaking switch and the metrics enabled in the Table columns window. Tapping a card opens the campaign. There is no + Campaign button on a narrow screen: a new campaign is created with the round “+” button in the bottom right corner.
The filters, the period, the Columns · N button and the action buttons stay above the cards. Cards have no sorting by ID and no width settings. If there are no campaigns yet, the text “No campaigns yet — create the first one.” («Пока нет кампаний — создайте первую.») is shown instead of cards.
Frequently asked questions
How do I find a campaign by name?
The list has no search field. Narrow the list down with the All groups filter. If you know the campaign number, sort the table by ID.
Can I sort by clicks or profit?
In the list, only the ID column can be sorted. Sorting by metrics is available in the report builder: check the campaigns and click Reports · N.
How do I hide archived campaigns?
There is no status filter: the list shows campaigns in all statuses, including “archived”.
Failed to load statistics. Check reports and try again. («Не удалось загрузить статистику. Проверьте отчёты и повторите попытку.»)
The campaign list loaded, but the metrics didn't: the metric columns show zeros. The panel repeats the request every 10 seconds while the tab is open and removes the message after the first successful load.
If the message doesn't go away, check your permissions. The list metrics don't load if the Reports section is closed to you or the report metrics that the table shows are hidden from you. The owner or an admin can change such restrictions — see User permissions.