Stream statistics
The click counter in the stream card and the campaign report broken down by streams or filtered to a single stream.
Stream statistics are available in two places: the counter in the stream card on the campaign page, and the campaign's Statistics («Статистика») page, where you compare streams with each other or select one. Both are visible to users who have access to the campaign — by role or through “Share”. The campaign page isn't available to a financier: in the panel, they only have the Reports («Отчёты») section.
Counter in the stream card
Open the Campaigns («Кампании») section and the campaign you need. On the Streams («Потоки») tab, each stream card shows the clicks · uniques («клики · уники») counter to the right of the name: two numbers separated by a dot.
| Number | What it counts |
|---|---|
| First | All clicks that landed in this stream, including bots |
| Second, green | Unique clicks. Uniqueness is determined by the campaign setting |
- The period is from the start of the current day up to now. The day is counted in the browser's time zone.
- The numbers refresh every 10 seconds while the browser tab is open and visible.
- The “Counted” («Учтено») value in the Click caps («Лимиты кликов») block on the Schedule («Расписание») tab is counted separately and may differ from the counter — see The “Counted” counter.
The “30-day summary” («сводка за 30 дней») bar above the tabs refers to the whole campaign, not to a single stream — see Campaign page header.
Statistics of one stream
Click the clicks · uniques counter in the stream card. The “Statistics: campaign name” («Статистика: название кампании») page opens on the Report («Отчёт») tab with the 7 days («7 дней») period. Under the tabs, a “Stream: stream name” («Поток: название потока») line appears with a reset («сбросить») link. While the line is visible, the Report and Click log («Лог кликов») tabs show only this stream.
- The counter counts today's clicks. To see the same numbers in the Clicks («Клики») and Uniq. clicks («Уник. клики») columns, choose the Today («Сегодня») period.
- On opening, the Streams grouping is selected, so the table has one row — this stream. To break down the traffic inside the stream, choose another breakdown in the Group by («Группировать по») row: Offers («Офферы»), Landing pages («Лендинги»), Countries («Страны»), Sources («Источники»), Devices («Устройства»), Sub ID 1 or Days («Дни»).
- To return to the data of the whole campaign, click reset.
- The ← Back to campaign («← К кампании») link above the tabs returns you to the campaign page, on the Streams tab.
Comparing streams
- Open the campaign.
- Click Statistics in the campaign header.
The Report tab opens with the Streams grouping. The table has a row for each stream that has data for the period, and a Total («Итого») row. On opening, the Clicks, Uniq. clicks, Conversions («Конверсии»), Revenue («Доход»), Cost («Расход»), Profit («Прибыль») and ROI columns are shown, and the rows are sorted by clicks in descending order.
Clicks of a deleted stream stay in the report. Its row is labeled with the first 8 characters of the stream ID instead of the name.
Columns, sorting and pages are described in The Report tab, comparison in Comparison with the previous period, and metric formulas on the Report metrics and formulas page. The Open in builder ↗ («Открыть в конструкторе ↗») link carries the campaign, period and selected stream over to the report builder — see Open in the report builder.
Tabs and period
The period — Today, 7 days, 30 days («30 дней») or Custom period («Свой период») — is chosen in the list to the right of the tabs and applies to all three tabs. Day boundaries are counted in the browser's time zone. What each period covers is described in the Period section.
| Tab | What it shows | Stream filter |
|---|---|---|
| Report | A summary table with grouping | Applies |
| Click log | Clicks one by one, 100 per page, with search in the Search subid («Искать subid») field. Clicking a row opens the click window; the stream ID is in the Stream (ID) («Поток (ID)») row | Applies |
| Conversion log («Лог конверсий») | Accepted conversions of the campaign — see Campaign conversion log | Does not apply |
On the Conversion log tab with a stream selected, the filter line adds “the conversion log shows the whole campaign” («лог конверсий показывает всю кампанию»). See the conversions of one stream on the Report tab, in the Conversions column.
Hiding the counter for the “white” stream
You can hide the counter in any stream; the checkbox is meant for the “white” stream. The settings button is visible to those who can change the campaign.
- Click the gear button in the stream card. The Stream settings («Настройки потока») window opens.
- Open the Schedule tab.
- Turn on the Hide click counter («Скрывать счётчик кликов») checkbox. It is off by default.
- Click Save stream («Сохранить поток»).
In the card, a “—” with the “clicks” («клики») caption appears instead of the numbers, and clicking it no longer opens statistics. Clicks of such a stream are recorded as usual: in the campaign report with the Streams grouping, it remains a separate row. How to set up a pair of streams for cloaking is described on the Cloaking streams: “white” and target page.
Access restrictions
The card counters and the Statistics page belong to the Reports section. They are subject to the restrictions the owner or admin sets for a team member in user permissions.
| Restriction | Card counters | The “Statistics” page |
|---|---|---|
| No access («Нет доступа») is selected for the Reports section | Show 0 · 0 | All three tabs show “Access to the section is restricted by the administrator” («Доступ к разделу ограничен администратором») |
| Forbidden report fields («Запрещённые поля отчётов») are set | Show 0 · 0 | The Click log and Conversion log tabs show “Detailed statistics are unavailable when fields are restricted; use the report builder” («Детальная статистика недоступна при ограничении полей; используйте конструктор отчётов»). The Report tab works as long as the selected columns and grouping include no restricted ones |
On opening, the Report tab has Revenue, Cost, Profit and ROI among the selected columns. If one of the selected metrics is restricted for you, instead of the table you see “The cost field or its source metrics are restricted by the administrator” («Поле cost или его исходные показатели ограничены администратором») — the message shows the field key in place of cost. Click Columns · N («Колонки · N») and untick this metric. If the message repeats with another key, untick that one too. Which metrics are restricted together is described in the Dependent metrics section.
Restrictions are removed by the owner or admin. The other messages of the Statistics page are covered in the If something went wrong section of the campaign statistics article.
Troubleshooting
The card shows 0 · 0, but traffic is coming
- The counter shows only today's clicks. For past days, see the report with the 7 days or 30 days period.
- The clicks may have gone to another stream of the campaign. Check which stream the tracker chooses on the Stream selection check page.
- Your account may have restrictions from the Access restrictions section.
The card shows “—” instead of numbers, and the counter cannot be clicked
The stream has the Hide click counter checkbox on. Clear it on the Schedule tab in the Stream settings window and click Save stream. You can view the statistics of such a stream even with the counter hidden: click Statistics in the campaign header — the stream's row is in the Streams grouping.
The report has no row for the stream
The table includes only streams that have data for the selected period. Choose a wider period or wait for the first clicks. If there is no data for any stream, the table says “No data for the period” («Нет данных за период»).